It’s official: Heidi is a cult (a big one) and ‘an AI Care Partner’?

10 minute read


If you didn’t make the Heidi Unlocked do in Melbourne today you missed a party. Big stage, giant widescreens, booming hip hop music, wide-eyed Gen Z staff and one big announcement. It’s a sign of the times. It’s AI.


If you didn’t make the Heidi Unlocked do in Melbourne today you missed a party. Big stage, giant widescreens, booming hip hop music, wide-eyed Gen Z staff and one big announcement. It’s a sign of the times. It’s AI.

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